Reebok Taps Futureverse For First Foray Into The Metaverse

Reebok is looking to regain its glory days, slowly but surely.

Following the signing of Shaquille O’Neal and Allen Iverson as head-honchos of Reebok Basketball, the heritage sportswear company has announced “Reebok Impact,” its first foray into the metaverse.

The irreverent label will do so via an exclusive partnership with Futureverse.

To the uninformed, Futureverse is a leading Artificial Intelligence (AI) and metaverse technology company with a proven track record in the world of web3, blockchain-based gaming, and consumer-facing digital experiences.

Reebok Impact” aims to leverage years of disrupting the world of sportswear, delivering customers a new way to interact with their products – both footwear and apparel.

As touted in initial marketing material for the partnership, Reebok is primed to revolutionize fashion within the digital world, allowing individuals to leave their marks in both real life and in the metaverse.

“Reebok is deeply entrenched in consumer trends and transformative technology,” said Todd Krinsky, CEO of Reebok, in an official press release shared with Sneaker News. “Our ethos champions the principle of moving with purpose and stepping out into the world as a participant, not a spectator. At the heart of our brand is our vibrant community and our efforts to weave their unique stories into the fabric of our products. Our partnership with Futureverse and the upcoming launch of Reebok Impact enables us to transcend traditional boundaries of innovation to engage our consumers in the digital evolution of our products in ways that redefine the realm of possibility.”

Specifics about what “Reebok Impact” are yet to be determined, but Futureverse has been tapped to help develop experiences nonetheless. Although new, the partnership is intended to be long-term according to statements from both Reebok and Futureverse.

Reebok Impact | Image: Futureverse/Twitter
Reebok Impact | Image: Futureverse/Twitter
  1. Sneakers Top Trends

    Official Release Date for the Jordan Tatum 3 “Zen”

    jordan-tatum-3-zen-fz6598-001-release-date-3jpg

    jordan-tatum-3-zen-fz6598-001-release-date-3jpg

    The Boston Celtics’ season is unfolding just as they had envisioned, with only one loss to report and a striking 30 points per game average from their star player, Jayson Tatum.

    After a more eventful off-season than what championship teams typically endure, Tatum and his Boston teammates have skillfully tuned out distractions, staying focused on their goal of repeating their success early in the season. In line with this theme, the upcoming #0 Jordan Tatum 3 is about to launch a “Zen” colorway that embodies this same sense of tranquility.

    The motif of serenity has been a consistent element in Jayson Tatum’s sneaker line, especially highlighted by the “Vortex” version of the Tatum 2, which explicitly connects to this theme: our previous coverage noted that the design reflects Tatum’s calm demeanor, reminiscent of the peacefulness found in a vortex above water.

    While this new model opts for a more subdued color palette, its execution remains true to that original concept; the graceful cut-outs in the upper design resemble calm waters, serving as a guiding inspiration throughout Tatum’s signature collection.

    As mentioned earlier, the Jordan Tatum 3 “Zen” is set to launch on November 14th via Nike.com, available in sizes for the whole family. The adult versions will be priced at $125.

    For a closer look at this appealing colorway, check out the official images below, and make sure to keep an eye on our Sneakers page for updates.


    Jordan Tatum 3 “Zen”

    SKU: FZ6598-001

    RETAIL PRICE: $125

    RELEASE DATE: Nov 14, 2024

    Jordan Tatum 3 “Zen” (Images via: Nike)

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  2. Sneakers Top Trends

    Jason Kelce’s Field Goal Attempt In Timberlands Will End In A $100,000 Donation

    This Saturday, November 2nd, Jason Kelce will take on a field goal challenge while wearing Wheat Timbs during the ESPN College GameDay broadcast of the highly anticipated Penn State vs. Ohio State matchup. The idea for this challenge originated when college student Daniel Villasenor successfully kicked a field goal in Vans checkerboard slip-ons, winning an impressive $100,000 earlier in October.

    Initially discussed on the Kelce brothers’ New Heights podcast with special guest Pat McAfee, this lighthearted challenge quickly evolved into a real event. The NFL legend, Jason Kelce, is set to attempt scoring three points while donning the famous Wheat Timberlands.

    In an exciting twist, VF Corp — the parent company of both Vans and Timberland — has stepped in with a generous $100,000 commitment to the charity Soles4Souls, aimed at supporting hurricane relief efforts. Fortunately for Jason, VF Corp has assured that the funds will be donated regardless of whether his kick is successful or not.

    Make sure to tune in to ESPN College GameDay on November 2nd, 2024, to witness this unique field goal attempt for yourself!

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  3. Sneakers Top Trends

    Notre and Vans Collaborate For the Rowley XLT “Linen”

    NOTRE-NOV-15-1200x675jpg

    NOTRE-NOV-15-1200x675jpg

    The highly anticipated Notre x Vans Rowley XLT “Linen” is set to drop on November 15, 2024, exclusively at Notre and its flagship location.

    Be sure to check HQZ’s Sneakers page to stay updated on the latest happenings and drops in the sneaker world.


    Notre x Vans Rowley XLT “Linen”

    Colorway: Linen/Silver
    Style #: VN000D1GDPB1
    Release Date: November 15, 2024
    Price: $165

    Notre x Vans Rowley XLT “Linen”

    Notre x Vans Rowley XLT “Linen” VN000D1GDPB1 (Images via: @oscar_castillo/Instagram)

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