Nike Spreads Breast Cancer Awareness With the Air Max 90 “Hyper Pink”

nike-air-max-90-pink-grey-black-DM0029-010-1

Nike Air Max 90 "Hyper Pink" | Nike

October marks Breast Cancer Awareness Month, an opportunity to highlight preventative care and support initiatives aimed at ultimately eliminating the disease.

In addition to establishing a new collaboration with Battle Cancer, Nike is raising awareness through its footwear. While the KD 4 Retro Aunt Pearl provides clear symbolism, this new Air Max 90 pays a more subtle tribute with its “Hyper Pink” accents.

The backtab, midsole wedge, mudguard window, and lower eyestay all incorporate the defining color, aligning with the pink tones that people are encouraged to wear throughout this month. The remainder of the shoe is dressed in dark monochromatic shades for contrast.

The mudguard and midsole take on a sleek black look, while “Cool Grey” suede dotting the quarter and “Wolf Grey” mesh forming the base layer offer additional texture. Notably, a synthetic chain-link pattern is featured on the tongue.

Turning our attention to the Air Max 90 as a whole; Nike has an array of exciting releases lined up. The Air Max 90 Escape is set for a return, and Patta is planning to introduce its “Wave” theme to this silhouette next year. More imminently, a new colorway reminiscent of Skepta is set to launch in mid-October.

The Nike Air Max 90 “Hyper Pink” currently does not have a confirmed release date, but it is expected to be available soon at nike.com and various retailers. Anticipate men’s sizing with a retail price of $130 upon its release.


Nike Air Max 90 “Hyper Pink”

SKU: DM0029-010

RETAIL PRICE: $130

RELEASE DATE: 2024

nike-air-max-90-pink-grey-black-DM0029-010-6
  1. Sneakers Top Trends

    Official Release Date for the Jordan Tatum 3 “Zen”

    jordan-tatum-3-zen-fz6598-001-release-date-3jpg

    jordan-tatum-3-zen-fz6598-001-release-date-3jpg

    The Boston Celtics’ season is unfolding just as they had envisioned, with only one loss to report and a striking 30 points per game average from their star player, Jayson Tatum.

    After a more eventful off-season than what championship teams typically endure, Tatum and his Boston teammates have skillfully tuned out distractions, staying focused on their goal of repeating their success early in the season. In line with this theme, the upcoming #0 Jordan Tatum 3 is about to launch a “Zen” colorway that embodies this same sense of tranquility.

    The motif of serenity has been a consistent element in Jayson Tatum’s sneaker line, especially highlighted by the “Vortex” version of the Tatum 2, which explicitly connects to this theme: our previous coverage noted that the design reflects Tatum’s calm demeanor, reminiscent of the peacefulness found in a vortex above water.

    While this new model opts for a more subdued color palette, its execution remains true to that original concept; the graceful cut-outs in the upper design resemble calm waters, serving as a guiding inspiration throughout Tatum’s signature collection.

    As mentioned earlier, the Jordan Tatum 3 “Zen” is set to launch on November 14th via Nike.com, available in sizes for the whole family. The adult versions will be priced at $125.

    For a closer look at this appealing colorway, check out the official images below, and make sure to keep an eye on our Sneakers page for updates.


    Jordan Tatum 3 “Zen”

    SKU: FZ6598-001

    RETAIL PRICE: $125

    RELEASE DATE: Nov 14, 2024

    Jordan Tatum 3 “Zen” (Images via: Nike)

    Continue Reading
  2. Sneakers Top Trends

    Jason Kelce’s Field Goal Attempt In Timberlands Will End In A $100,000 Donation

    This Saturday, November 2nd, Jason Kelce will take on a field goal challenge while wearing Wheat Timbs during the ESPN College GameDay broadcast of the highly anticipated Penn State vs. Ohio State matchup. The idea for this challenge originated when college student Daniel Villasenor successfully kicked a field goal in Vans checkerboard slip-ons, winning an impressive $100,000 earlier in October.

    Initially discussed on the Kelce brothers’ New Heights podcast with special guest Pat McAfee, this lighthearted challenge quickly evolved into a real event. The NFL legend, Jason Kelce, is set to attempt scoring three points while donning the famous Wheat Timberlands.

    In an exciting twist, VF Corp — the parent company of both Vans and Timberland — has stepped in with a generous $100,000 commitment to the charity Soles4Souls, aimed at supporting hurricane relief efforts. Fortunately for Jason, VF Corp has assured that the funds will be donated regardless of whether his kick is successful or not.

    Make sure to tune in to ESPN College GameDay on November 2nd, 2024, to witness this unique field goal attempt for yourself!

    Continue Reading
  3. Sneakers Top Trends

    Notre and Vans Collaborate For the Rowley XLT “Linen”

    NOTRE-NOV-15-1200x675jpg

    NOTRE-NOV-15-1200x675jpg

    The highly anticipated Notre x Vans Rowley XLT “Linen” is set to drop on November 15, 2024, exclusively at Notre and its flagship location.

    Be sure to check HQZ’s Sneakers page to stay updated on the latest happenings and drops in the sneaker world.


    Notre x Vans Rowley XLT “Linen”

    Colorway: Linen/Silver
    Style #: VN000D1GDPB1
    Release Date: November 15, 2024
    Price: $165

    Notre x Vans Rowley XLT “Linen”

    Notre x Vans Rowley XLT “Linen” VN000D1GDPB1 (Images via: @oscar_castillo/Instagram)

    Continue Reading