Chocolate Skateboards Celebrate 30th Anniversary With New Balance Numeric 480

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Chocolate Skateboards x New Balance Numeric 480 | New Balance

Chocolate Skateboards, a subsidiary of Girl, stands out as one of the most significant skate collectives throughout history.

Established in 1994, this Los Angeles-based group, co-founded by Mike Carroll and Rick Howard, has consistently showcased an impressive roster of team riders who have deeply influenced skate culture.

The brand’s sneaker offerings can be traced back to 2002, coinciding with the debut of the first Nike SB Dunk collaborations. Now, as it approaches its 30th anniversary, Chocolate is commemorating the milestone with its inaugural New Balance Numeric capsule.

This collection features two versions of the New Balance Numeric 480: a black high-top and a sand-colored low-top. The outsoles elevate this project into something truly unique. Utilizing a distinctive tread pattern, both shoes display a segmented graphic of a figure dribbling a basketball, created by LA artist and long-time brand associate Geoff McFetridge. Important details include red Chocolate tongue branding, a rope pull tab on the low-top’s heel, and a debossed flag around the collar of the high-top.

The basketball-themed graphic fits perfectly with the 480. For those who may not know, the New Balance 480 debuted as a basketball shoe in the 1980s, a year prior to the Nike Dunk, and was endorsed by NBA legends such as James Worthy and M.L. Carr. It was also the shoe Michael Jordan wore during a photoshoot that famously contributed to the creation of the Jumpman logo. Thus, labeling the 480 merely as a Nike Dunk knockoff is likely to irritate New Balance enthusiasts.

Returning to the release details, both the Chocolate Skateboards x New Balance Numeric 480 models will be available on October 14th through New Balance and selected skate shops, priced at $125 each.


Chocolate Skateboards x New Balance Numeric 480

Chocolate Skateboards New Balance 480 Nm480swt

SKU: NM480SWT

RETAIL PRICE: $125

RELEASE DATE: Oct 14, 2024


Chocolate Skateboards New Balance 480 High Nm480hch

SKU: NM480HCH

RETAIL PRICE: $125

RELEASE DATE: Oct 14, 2024

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    jordan-tatum-3-zen-fz6598-001-release-date-3jpg

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    Jordan Tatum 3 “Zen”

    SKU: FZ6598-001

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    Jordan Tatum 3 “Zen” (Images via: Nike)

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    Notre x Vans Rowley XLT “Linen”

    Notre x Vans Rowley XLT “Linen” VN000D1GDPB1 (Images via: @oscar_castillo/Instagram)

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