Nike Releases New Kevin Durant Ad and Billboard Campaign

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WINNING ISN’T FOR EVERYONE | KEVIN DURANT | NIKE

After becoming USA Basketball’s all-time leading scorer, the Suns forward Kevin Durant was celebrated by Nike with an entire campaign.

But the question remains: is Kevin Durant a bad person?

This was the thought-provoking question Durant shared on his Instagram story after Nike sidelined him from their “Winning Isn’t For Everyone” campaign for the 2024 Paris Olympics, which featured various elite Nike athletes such as LeBron James, Giannis Antetokounmpo, Victor Wembanyama, A’Ja Wilson, Sha’Carri Richardson, Sophia Smith, Kylian Mbappé, and others partaking in the Summer Games.

Durant’s remarks served as a criticism of the campaign’s opening statement “Am I a bad person?”, narrated by Willem Dafoe, as he emphasized his longstanding loyalty to the brand, including his participation in the last two Olympics.

Currently sporting his 17th signature shoe in the Nike KD 17 collection, Durant is undeniably one of the game’s greatest players and a contemporary icon for the Swoosh brand. Like Durant, many were puzzled by his exclusion from the campaign.

As the commotion settled, Durant maintained his stance and affirmed his status as one of the elite players, irrespective of any assumptions about his character.

On August 6, Durant achieved a historic milestone by becoming USA Basketball’s all-time leading scorer with 489 points, surpassing the legendary Lisa Leslie.

With a grand celebration of this extraordinary feat, Nike followed up with an ad narrated by Deion Sanders and a series of billboards asserting that he’s the baddest — but not a bad person.

We eagerly anticipate Nike’s upcoming ventures throughout the remainder of the Olympics and leading into the approaching NBA season.

Stay tuned to HQZ’s Sneakers page for the latest updates and releases.

  1. Sneakers Top Trends

    Official Release Date for the Jordan Tatum 3 “Zen”

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    jordan-tatum-3-zen-fz6598-001-release-date-3jpg

    The Boston Celtics’ season is unfolding just as they had envisioned, with only one loss to report and a striking 30 points per game average from their star player, Jayson Tatum.

    After a more eventful off-season than what championship teams typically endure, Tatum and his Boston teammates have skillfully tuned out distractions, staying focused on their goal of repeating their success early in the season. In line with this theme, the upcoming #0 Jordan Tatum 3 is about to launch a “Zen” colorway that embodies this same sense of tranquility.

    The motif of serenity has been a consistent element in Jayson Tatum’s sneaker line, especially highlighted by the “Vortex” version of the Tatum 2, which explicitly connects to this theme: our previous coverage noted that the design reflects Tatum’s calm demeanor, reminiscent of the peacefulness found in a vortex above water.

    While this new model opts for a more subdued color palette, its execution remains true to that original concept; the graceful cut-outs in the upper design resemble calm waters, serving as a guiding inspiration throughout Tatum’s signature collection.

    As mentioned earlier, the Jordan Tatum 3 “Zen” is set to launch on November 14th via Nike.com, available in sizes for the whole family. The adult versions will be priced at $125.

    For a closer look at this appealing colorway, check out the official images below, and make sure to keep an eye on our Sneakers page for updates.


    Jordan Tatum 3 “Zen”

    SKU: FZ6598-001

    RETAIL PRICE: $125

    RELEASE DATE: Nov 14, 2024

    Jordan Tatum 3 “Zen” (Images via: Nike)

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  2. Sneakers Top Trends

    Jason Kelce’s Field Goal Attempt In Timberlands Will End In A $100,000 Donation

    This Saturday, November 2nd, Jason Kelce will take on a field goal challenge while wearing Wheat Timbs during the ESPN College GameDay broadcast of the highly anticipated Penn State vs. Ohio State matchup. The idea for this challenge originated when college student Daniel Villasenor successfully kicked a field goal in Vans checkerboard slip-ons, winning an impressive $100,000 earlier in October.

    Initially discussed on the Kelce brothers’ New Heights podcast with special guest Pat McAfee, this lighthearted challenge quickly evolved into a real event. The NFL legend, Jason Kelce, is set to attempt scoring three points while donning the famous Wheat Timberlands.

    In an exciting twist, VF Corp — the parent company of both Vans and Timberland — has stepped in with a generous $100,000 commitment to the charity Soles4Souls, aimed at supporting hurricane relief efforts. Fortunately for Jason, VF Corp has assured that the funds will be donated regardless of whether his kick is successful or not.

    Make sure to tune in to ESPN College GameDay on November 2nd, 2024, to witness this unique field goal attempt for yourself!

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  3. Sneakers Top Trends

    Notre and Vans Collaborate For the Rowley XLT “Linen”

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    The highly anticipated Notre x Vans Rowley XLT “Linen” is set to drop on November 15, 2024, exclusively at Notre and its flagship location.

    Be sure to check HQZ’s Sneakers page to stay updated on the latest happenings and drops in the sneaker world.


    Notre x Vans Rowley XLT “Linen”

    Colorway: Linen/Silver
    Style #: VN000D1GDPB1
    Release Date: November 15, 2024
    Price: $165

    Notre x Vans Rowley XLT “Linen”

    Notre x Vans Rowley XLT “Linen” VN000D1GDPB1 (Images via: @oscar_castillo/Instagram)

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