New Balance Revamps Their Logos On The Upcoming Premium 550

New Balance 550 "Small Logo" | Images: New Balance

Recently, the New Balance 550 has taken on various bold and unconventional looks, but has never undergone a transformation like this. The “Small Logo” collection refrains from completely reconstructing the shoe, opting instead for extensive modifications and upgrades.

Although the overall appearance of the model still hints at previous releases, this fresh design strips the 550 silhouette down to its essential elements. The distinctive cut-out “N” logo on the side has been replaced with a much smaller NB emblem, drawing immediate attention, while smaller intricate changes also add to the overhaul.

Just below the sock liner’s curve, a “Nightwatch Green” loop tag can be found on both pairs, and the stitched tongues have been substituted with a single piece of luxurious leather.

These alterations result in a much more sophisticated look for the 550, with the two different color schemes embracing this theme in contrasting ways.

The brown pair, featuring “Rich Earth” and “Rich Oak” tones, aims to emanate a casual elegance akin to a loafer, with the premium leather construction reinforcing this aesthetic. On the other hand, the “Sea Salt” and “Angora” pair leans more towards upscale street style, reminiscent of brands like Common Projects.

Although an official release date for the New Balance 550 “Small Logo” collection has not been announced yet, it is likely to be available on NewBalance.com in the upcoming weeks. Both the “Rich Earth” and “Sea Salt” variants will be offered in men’s sizes for $130.


NEW BALANCE 550 “RICH EARTH”

SKU: BB550PBR

RETAIL PRICE: $130

RELEASE DATE: 2024

New Balance 550 Rich Earth | Images New Balance

NEW BALANCE 550 “SEA SALT”

SKU: BB550PWT

RETAIL PRICE: $130

RELEASE DATE: 2024

New Balance 550 Sea Salt | Images New Balance
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    SKU: FZ6598-001

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    Jordan Tatum 3 “Zen” (Images via: Nike)

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    Notre x Vans Rowley XLT “Linen” VN000D1GDPB1 (Images via: @oscar_castillo/Instagram)

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